Let me give you the episode version of this, because your girl refuses to let you walk into 2026 confused about blogging.
Here are the only three things beginner bloggers actually need to know if your goal is to build a business — not a keyword spreadsheet.
1. You do NOT need WordPress to be legit.
Squarespace is absolutely a power move for beginners who want clean structure, easy publishing, and a website that isn’t fighting you in the middle of the night.
If WordPress feels like a full-time job?
It’s not your platform.
Choose the one that helps you start, not the one that drains your will to live.
2. SEO is optional for beginners. GEO is not.
Most people are still being pushed into SEO like it’s 2014.
But in 2026?
People type their questions into ChatGPT and Perplexity first.
If you want your blog to show up, you need AI-friendly structure — clear headers, direct answers, scannable content.
Authority > Algorithms.
Always.
3. You don’t need a niche before you start. Seriously.
This is where most beginners self-sabotage.
Your niche emerges from writing.
Your voice develops through practice.
Your authority grows from your body of work.
Not from sitting on the couch trying to “figure out your niche” like it’s a riddle from the ancestors.
If blogging is your move for 2026, this is your foundation.
No overthinking.
No perfect plan.
Just clarity, rhythm, and authority.
The full masterclass version is here →